Download e-book for kindle: All-Out for Victory! Magazine Advertising and the World War by John Bush Jones
By John Bush Jones
Following the assault on Pearl Harbor and the access of the us into global conflict II, many advertisement advertisers and their Madison road advert corporations immediately switched from promoting services and products to promoting the house entrance on how you can aid the warfare. advertisements by way of significant brands showcased how their factories had became to battle construction, demonstrating their participation within the struggle and assisting humans comprehend, for example, that they couldn’t purchase a brand new washer as the corporation was once making munitions. different advertisements helped civilians do something about wartime rationing and shortages by way of supplying suggestion on tips on how to make leftovers tasty, make sneakers final, and preserve a motor vehicle in solid operating order. advertisements additionally inspired Victory Gardens, scrap accumulating, giving blood, and (most very important) deciding to buy warfare Bonds.
In this publication, Jones examines hundreds and hundreds of advertisements from ten large-circulation information and general-interest magazines of the interval. He discusses motivational warfare advertisements, advertisements approximately commercial and agricultural help of the conflict, advertisements directed at uplifting the morale of civilians and GIs, and advertisements selling domestic entrance potency, conservation, and volunteerism. Jones additionally comprises advertisements praising ladies in battle paintings and the militia and advertisements geared toward recruiting extra ladies. Taken jointly, struggle advertisements in nationwide magazines did their half to create the most productive domestic entrance attainable so one can help the conflict effort.
Contains lots of ww2 advertisements.
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Extra info for All-Out for Victory! Magazine Advertising and the World War II Home Front
And one series qualiﬁes as literally unique, Hammond Organ’s throughout much of 1944 in Newsweek, in which each ad honored the heroics of a different army, navy, or marine chaplain. All these series are fully discussed in later chapters. One useful thing the War Advertising Council did beyond implementing government-initiated war ad campaigns was to create a hierarchy of war ad types produced by commercial advertisers, each label reﬂecting an advertiser’s degree of commitment to getting out a war message.
Thereafter the Council became a signiﬁcant presence in wartime advertising whose importance cannot be overestimated (Business Week 7 Feb. 1942: 58; Fox 49). Yet its precise role vis-à-vis ad agen“All-Outs” and “Double-Barrelleds” 29 cies, advertisers, the media, and the federal government has been often muddled or misunderstood. Even its name is a bit misleading. “War Advertising Council” suggests it comprised solely admen and ad agencies, as Don Wharton implied in his description of it in the trade journal Advertising & Selling in June 1944.
Although each issue of Esquire was packed with ads for high-end jewelry, liquor, and men’s furnishings, the magazine published only sixty-two genuine war ads throughout the war. One of Esquire’s advertisers that created responsible war ads was the upscale men’s clothing manufacturer Hart Schaffner & Marx, which also placed such ads in the Post, Collier’s, Life, and Look, on topics such as shortages, conservation, War Bonds, and scrap drives. But given Esquire’s readership, the Hart Schaffner & Marx ad on page 29 of the October 1944 issue is a complete and utter anomaly.
All-Out for Victory! Magazine Advertising and the World War II Home Front by John Bush Jones