New PDF release: Advertising and Society: An Introduction


By Carol J. Pardun

ISBN-10: 0470673095

ISBN-13: 9780470673096

Now revised and up-to-date to mirror the influence of rising applied sciences, this re-creation of Advertising and Society: Controversies and Consequences examines the evolution of advertisements and its impression on society.

  • Expanded with 5 new chapters masking the effect of rising applied sciences, together with the evolution of Direct to purchaser (DTC) pharmaceutical advertisements; product placement in numerous media; and the transforming into intrusiveness of net marketing
  • Explores a vast variety of issues together with alcohol, tobacco, and intercourse in ads; the professionals and cons of unfavorable political ads; advergrames; and using stereotypes
  • Examines the effect of advertisements via its exact ‘point/counterpoint’ structure –designed to spark dialogue and aid scholars comprehend the complexities of the problems being presented
  • Lends enormous readability to the topic, uniquely balancing feedback and perform inside of one text
  • Includes chapter-level overviews and summaries of the subject historical past and key concerns, in addition to student-friendly beneficial properties equivalent to principles for papers and questions for discussion

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Additional resources for Advertising and Society: An Introduction

Example text

In his text on social psychology (2005), Myers does more than simply report what’s known. He gives students practical suggestions about how to manage their own attitudes and behaviors. ” (which has a subsection called “Inoculating children against the influence of advertising”). Like Cialdini, Myers knows that, because of their innate cognitive biases, adults need as much special coaching and protection as children. If the cognitive incapacities of children justify more restrictions on marketers, then the same restrictions must be applied to most, if not all, adults too.

In research lingo, we call this the debate between causality and association. Even if the food industry wanted to be helpful, efforts can backfire. ” What’s an advertiser to do? It looks like there are plenty of people on both sides of the issue who have some ideas. It’s about protecting a vulnerable group that can’t protect itself. It’s about preserving a free market society. It’s about recognizing that a free market comes with responsibility. It’s about allowing parents to decide how they want their children to behave.

Parents are enforcing limits by using ads as a teaching moment. Of course, this may not be enough. Children are said to be so much more vulnerable to the importuning of marketers that they need special protections beyond what parents are able to provide. The vulnerability and special needs of children are not in question. Marketers don’t dispute any of the definitive and extensive body of academic research demonstrating this. Indeed, children are afforded special consideration and treatment in a wide variety of realms, not the least of which are the workplace and the criminal justice system.

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Advertising and Society: An Introduction by Carol J. Pardun

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