Download PDF by Philip Hanson: Advertising and Socialism: The Nature and Extent of Consumer

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By Philip Hanson

ISBN-10: 1349020362

ISBN-13: 9781349020362

ISBN-10: 1349020389

ISBN-13: 9781349020386

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Additional resources for Advertising and Socialism: The Nature and Extent of Consumer Advertising in the Soviet Union, Poland, Hungary and Yugoslavia

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Planning and finance section ~--- deputy director supply and disposal section -----, demonstration hall advertising organisation section press and printed advertising section I advertising section cinema radio, TV, director---editorial and design council advertising design section chief designer plants and workshops productiontechnical section chief engineer Internal structure of a republic-level advertising organisation (Roskooptorgreklama) Source: ( 6), p. 4, adapted. Key: Solid lines show administrative subordination.

Planning and finance section ~--- deputy director supply and disposal section -----, demonstration hall advertising organisation section press and printed advertising section I advertising section cinema radio, TV, director---editorial and design council advertising design section chief designer plants and workshops productiontechnical section chief engineer Internal structure of a republic-level advertising organisation (Roskooptorgreklama) Source: ( 6), p. 4, adapted. Key: Solid lines show administrative subordination.

Local trade administration advertising is planned separately, and much of Moscow trade advertising in particular, is outside RTR's control. Since the Russian Republic population in early 1970 was about 130 million out of a national total of somewhat over 240 million, RTR still has a large empire. UTR, its Ukrainian counterpart, was set up in 1960 and has a similar background. Its status, however, is that of a trust (the Ukraine is the great breeding-ground for trusts, combines and other multi-plant concerns which are distinct from - though subordinate to -ministries and ministry divisions) and its Kiev head office has a building of its own.

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Advertising and Socialism: The Nature and Extent of Consumer Advertising in the Soviet Union, Poland, Hungary and Yugoslavia by Philip Hanson


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