New PDF release: 501 Killer Marketing Tactics to Increase Sales, Maximize

Advertising

By Tom Feltenstein

ISBN-10: 0071740635

ISBN-13: 9780071740630

ISBN-10: 0071744096

ISBN-13: 9780071744096

Bigger, Badder, Better!
assault OF THE KILLER advertising and marketing TACTICS!

A few years again, advertising super-guru Tom Feltenstein in rewrote the ebook on high-impact advertising that works. Fast-forward to this present day and new applied sciences, extra subtle consumers/competitors, and a complete new media panorama have replaced all of the ideas. In reaction, Feltenstein has upped his video game, and in , he can provide much more sure-fire advertising innovations and strategies that allow you to outwit, outthink, and outsell the opposite man.

Based on case experiences of consumers starting from small nonprofits to giants like Coca-Cola and McDonald's, this ebook can provide advice and methods on various scorching topics:

  • Planning the Battle--and selecting the right strategies
  • eMarketing, electronic Media/Social Networking
  • Grand Opening/Reopening and vacation trips
  • Four partitions advertising
  • Direct Mail and advertisements, Coupons and Tear-outs, occasion Tie-ins, and present certificate
  • Marketing Measurement

No topic what your price range is, it is easy to salary state of the art advertising and promotional campaigns that get the note out approximately your online business, cement the loyalty of your latest customers--and win extra new buyers than you could handle.

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Read Online or Download 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition PDF

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Extra resources for 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition

Example text

20. Signs of Life Are your walls cluttered with crookedly taped, out-of-date community announcements or covered with the same tired pictures of covered bridges that have been there for years? Or are they simply blank because you never had the time to decorate? Your four walls are one of your most important promotional tools, even the walls of your bathrooms. You control the walls! Every customer sees them. They are where you get to create the perfect atmosphere, announce specials, engineer clear traffic flow, make the customers’ experience a pleasure, and make your sales grow.

Letter Perfect Slightly more costly, direct-mail letters serve a function similar to that of postcards, but they give you more space to tell the story and make an offer. Use direct-mail letters for longer-term follow-ups. ). ” 50. Things Are Looking Up There are some very exciting promotional tools that require a little more work and expense but that really grab the public’s attention: balloons, blimps, and searchlights. These boost foot traffic for special events and promotions. For example, try releasing hundreds of balloons with flyers attached in a crowd of people leaving the theater or a stadium.

That’s what motivates potential customers to act. 48. Wish You Were Here Postcards are among the best, cheapest, and most effective way to maintain a conversation with your existing customer list. Most marketing experts recommend a mailing program in which you send a postcard once a month for six to nine months. Always make a special offer, and always make it time-limited. Postcards are also a very effective way to speak to individual customers. A simple thank-you with a special offer is appreciated by your audience and increases loyalty.

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501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition by Tom Feltenstein


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