100 Great Copywriting Ideas: From Leading Companies Around by Andy Maslen PDF


By Andy Maslen

ISBN-10: 0462099733

ISBN-13: 9780462099736

Are you searching for a superb suggestion or a few idea to make your advertising and marketing and revenues literature greater and leading edge? do you want phrases to maneuver and encourage your staff, shareholders or customers?Words are robust in any company, yet provided that you utilize and enforce them within the correct manner. This publication includes a hundred nice copywriting principles, extracted from the realm s most sensible businesses each one copywriting suggestion is succinctly defined and is through suggestion on the way it may be utilized to the reader s personal enterprise scenario. an easy yet potenitally strong publication for an individual looking new idea and that killer software.

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Extra info for 100 Great Copywriting Ideas: From Leading Companies Around the World (100 Great Ideas)

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Here are a couple of paragraphs: Watching your horse come from behind to win by a head. Seeing the match turn on a last-minute drop-goal. Discussing form with leading jockeys and trainers. There are many ways to set your pulse racing. And joining Racing Pulses gives you privileged access to them all. 22 • 100 GREAT COPYWRITING IDEAS As a Racing Pulses member, you’re in good—no, make that great—company. Our members are single, sociable and sporting. Mostly 25 and over, they come from the professions, from farming, from town and country.

But what about business? If all we can manage is to order up “the usual”—another BLT marketing campaign—we are selling ourselves, our business, and our customers short. Which means we need to start thinking again. Wondering. Daydreaming. ” So the next time your boss asks you what you’re doing. Just tell them. ” In practice • Think about a recent piece of copy you wrote. Call the target reader to mind. Now imagine that you are that reader. ” 100 GREAT COPYWRITING IDEAS • 49 23 ONLINE COPY THAT GROWS YOUR BUSINESS Ah, spring.

Now complete it with the details of your pen portrait. New paragraph: “It’s all possible when you . ” 100 GREAT COPYWRITING IDEAS • 37 17 PARTING IS SUCH SWEET SORROW (ACTUALLY, IT’S JUST SORROW) Magazine, journal, and newsletter publishers know that existing subscribers are far more profitable than new acquisitions. That’s why they spend so much time, money, and effort trying to hold onto them. Think of your customers as subscribers and you can use many of the techniques publishers use. One of the most common is the renewal series.

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100 Great Copywriting Ideas: From Leading Companies Around the World (100 Great Ideas) by Andy Maslen

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